Innovative Marketing Strategies for Ambitious Brands
ccrummkc@gmail.com
816.309.4723
At Charlotte Crumm Marketing, my team and I drive innovation through expert brand strategy and in-depth consumer behavior analysis. We excel in digital marketing, data analytics, and MarTech innovations specifically incorporating AI and automation, leveraging my extensive leadership experience to craft strategies tailored to your unique needs.
Organizations today face the challenge of frequent technological upgrades, often leading to workforce disruptions. When new technologies are introduced, companies struggle with skill gaps—either hiring new staff or attempting to upskill existing employees. Leadership, too, can find itself unequipped for these rapid changes, causing inefficiencies and increased costs.
I partner with executive and operational leaders to navigate these challenges by:
Assessing and selecting the right technologies that align with the company’s goals and culture.
Creating strategic frameworks for seamless adoption of new processes, minimizing operational friction.
Upskilling employees at all levels to build buy-in and prevent turnover, ensuring workforce stability and morale.
Coaching leadership to address the unique pressures of rapid technological evolution and mitigate the risks of skill mismatch.
I’m not much of a social media guy, but I know that she hooked our socials up somehow to our website and then was able to create different landing pages for all our customer groups, created campaigns for our different target audiences, and somehow was able not only to substantially increase our email marketing subscribers month after month but way more importantly to an old sales guy like me- the calls we were getting were converting to actual sales so much more often!
We could barely keep up!
Charlotte Crumm is definitely great at getting to know your business. If you are looking for a true professional to take your company to the next level, look no further.
Charlotte possesses a rare combination of skills and experience as a top level marketing professional and creative guru who is up-to-date on all the latest tech and trends. Charlotte spearheaded our social media, website design and launch, customer group landing pages, campaign creation, including video production, and overall strategic direction for company marketing at an enterprise level.
Charlotte is one of the most valuable marketing assets I have ever had working on my behalf to advance initiatives from concept through development into launch and full operational functionality.
